Our Story
Our garments are illustrated stories: each one carries a plush character, a narrated tale, and the imprint of the hands that sew them with love.
It’s not just children’s fashion; it’s a bridge between play, reading, and purpose — a world where imagination blossoms and every stitch transforms lives.
In an increasingly digital world, Tailored Stories was born with a simple yet powerful formula: to return to children the magic of the tangible through clothing, play, and literature.
What began in 2021 with prototypes, hand-sewn dolls, and stories printed on paper evolved into a journey of innovation and purpose. With each step, new voices, hands, and talents joined us: seamstresses, illustrators, storytellers, and musicians who found in this project both meaningful work and a space to create.
Today, our garments are much more than children’s fashion — they are stories to wear. Each piece features original illustrations, a hidden plush toy inside the pocket, and a QR code that opens the door to narrated and musical stories. In this way, children don’t just get dressed; they read, play, and dream with every stitch.
Responsible On-Demand Production
Thanks to our partnership with Maravillarte SAS, pioneers in direct-to-fabric digital printing, we are able to print each illustration together with the cutting pattern, ensuring that every garment is unique, precise, and faithful to the original design. Tailored Stories is not just a brand; it is an entirely new narrative format that brings together three worlds — toys, books, and fashion — into a single product.
Each garment in our children’s collection is lovingly crafted through Kornit’s eco-friendly printing process, using vibrant, water-based inks that are safe for children and the environment. By conserving water and reducing chemical waste, we ensure our creations leave a lighter footprint on Mother Earth.
Nuestro enfoque on-demand Our on-demand approach means that each garment is made especially for your child, with dedication and care. This not only reduces waste but also allows us to offer a delightful variety of designs that reflect your unique style while bringing comfort and joy to children’s wardrobes.
Sustainability Certifications
OEKO-TEX®: Kornit inks are OEKO-TEX® certified, ensuring they are free from harmful substances and safe for your child and the environment. GOTS (Global Organic Textile Standard): Kornit supports processes and materials that comply with GOTS, promoting organic and sustainable practices in textile production. Cradle to Cradle Certified®: Some Kornit products meet the criteria of this certification, which evaluates product safety, circularity, and sustainability.
More Than Fabric
Karen Loewy
Lyda Estrada
Movida por la intuición creativa y el deseo de devolver a la infancia la magia de los cuentos, Karen concibe personajes, mundos y colecciones donde las historias y la moda dialogan de forma natural.
Lyda Estrada es ilustradora del universo narrativo de Son Un Cuento. Su trabajo nace del encuentro entre la ilustración, la literatura infantil y el diseño textil, transformando cada prenda en una historia que se puede vestir.
Nuestros Aliados
We are fortunate to collaborate with a network of talented individuals who contribute their expertise to our projects. Among them are professionals who work with us continuously and specialists we invite for specific initiatives. Their diverse skills and perspectives enrich our creative process, ensuring that every detail of Son Un Cuento reflects our commitment to quality and innovation.
Violeta Ojeda – Directora de Animación
Daniel Jaime – Animation
Manuelhita Sound – Production Studio
Andrea Piñeros – Voice Over
Guest Illustrators for the Timeless Collection
Diana Escobar – Sweet Tooth Bear
Cristina León – Rainbow Rabbits
100% Cotton Fabrics
Handmade in Colombia
Eco-Friendly
Water-Based Inks
Organic Pigments
Vegan Materials
Free of Toxic Chemicals
Cruelty-Free
